As business owners, sometimes we must make a choice of whether to do something that will
be good for us or for someone else. I hope, when confronted with this choice, you will
consider the above verse from Philippians.
Here we are exhorted to do nothing out of selfishness. Yes, we need to do things to better
our businesses - that is absolutely essential. But, when faced with decisions of doing
something for ourselves or for the good of someone else, we need to choose the latter.
Let's say you have the chance to make a sale, but you know deep down that it is not the best
choice for the person wanting to buy it. Do you let them go ahead and buy it? Or should you
be honest with them and let them know this is not be what they need? I know we all know
the answer to that.
Do you praise yourself and not give credit to others when it is due? We all want to be well
thought of, but sing the praises of others when you have the opportunity. Be generous with
your compliments and referrals. I am not suggesting sending your customers away, but when
you cannot fill a need, refer them to someone who can. That would be in their best interest.
If you are in a direct sales or network marketing type of business, do you sign up recruits so
you can expand your team, whether or not it is really a good opportunity for the person
The "WWJD" bracelets were very popular a few years ago. But that is not just a cliché
saying. It really should be our barometer for making choices and decisions. How would
Jesus run a business?
Putting others before yourself will not only please and honor God, but it will make you stand
out from the other businesses in your field. When you bless others, you will be blessed too.
Action step: Do you hold on so tightly to customers that you end up selling them something
that isn't really what they need, just so you can keep them with you or just to make a sale?
Try to develop the attitude described in Philippians 2. When you do, customers will
undoubtedly respect you more and will refer you to those you can help.